Two practitioners offer the same service at the same price. One gets weekly inquiries, the other silence. The difference is usually the profile. Here is what converts visitors into bookings, element by element.
Headline: outcome, not job title
Weak: “Reiki Master and Energy Healer.” Better: “Reiki for stress, burnout and sleep, in person in Vienna or online.” The second tells a visitor in one line whether you are for them.
First paragraph: the client, not you
Start with the problem you help with, then introduce yourself. People book because they feel understood, not because they read a certification list. Your credentials belong in the profile, just not in the first sentence.
Photos: real and current
A clear photo of your face, plus one or two of your space or your work setting. Skip heavy filters and pure stock imagery. People are deciding whether to trust you with something personal. Show them who opens the door.
Services and prices: no mystery
List each service with duration and price. “Contact me for prices” costs you bookings, because comparing visitors simply move to the next profile. If your prices vary, give a from-price.
Reviews: your strongest section
Ask every satisfied client for a short review on your profile. Two sentences about how they felt and what changed beats any marketing text you could write. Three reviews make a profile credible, ten make it convincing.
Practical details
- Languages you work in
- Online, in person, or both
- Opening hours and typical response time
- A booking link or clear next step
The five-minute test
Show your profile to someone who does not know your work. Ask: what do I offer, for whom, at what price, and what would you do to book? If they cannot answer all four in five minutes, revise.
Put it into practice
Update your listing now, or create one free if you are not in the directory yet. When your profile is complete and reviewed, a featured spot multiplies the visitors who see it.
